Last updated: May 2026
Pet Food Therapy respects your privacy and is committed to handling and protecting the personal data you provide in accordance with the relevant requirements of the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486).
This Privacy Policy explains how we collect, use, store, and protect the information you provide when using this website, completing forms, downloading resources, subscribing to content, or using our services.
1. Information We May Collect
When you use this website or our related services, we may collect the following information:
- Name
- Email address
- Phone number or WhatsApp contact details
- Information about your pet, such as species, breed, age, body weight, health status, current diet, supplements, and lifestyle habits
- Blood test reports, examination reports, photos, diet records, or other relevant information that you voluntarily submit
- Enquiry, booking, form submission, and communication records
- Website usage data, such as pages viewed, device information, IP address, cookies, or anonymous data collected through analytics tools
Providing your information is voluntary. However, if you choose not to provide certain necessary information, we may not be able to process your enquiry, provide resource downloads, arrange bookings, or deliver nutrition consultation services.
2. How We Use Your Information
We collect personal data for the following purposes:
- To process your enquiries, bookings, and service applications
- To understand your pet’s diet, health, and nutritional status for the purpose of providing nutrition consultation-related services
- To arrange payment, appointments, follow-up communication, and customer support
- To send free resources, tools, or content that you have requested
- To send pet nutrition articles, practical guides, service updates, or related information
- To improve website content, user experience, and service processes
- To handle collaboration, media, event, or seminar enquiries
- To comply with legal, regulatory, or compliance requirements
We will not sell, rent, or transfer your personal data to third parties for direct marketing purposes without your consent.
3. Pet Health Information and Reports
If you submit your pet’s health information, blood test reports, medical records, photos, or diet records to us, such information may be used together with your name, contact details, form submission records, and service records for pre-consultation assessment, service arrangement, follow-up communication, and internal record-keeping purposes.
Pet Food Therapy 不會在未經你同意下，公開可直接識別你身份的資料，例如姓名、電話、Email、地址、WhatsApp 對話、完整報告截圖或其他可識別身份的資料。我們可能會將去識別化或匿名化後的毛孩個案資料，用作教育內容、文章、社交媒體、網站個案觀察或專業分享用途，相關內容會移除或遮蓋可識別家長身份的資料。
Pet Food Therapy is not a veterinary clinic. Our nutrition consultation services do not replace veterinary diagnosis, treatment, or medication advice. If your pet has acute symptoms, a diagnosed medical condition, or medication needs, you should consult a registered veterinarian first.
4. Electronic Communications and Marketing
If you subscribe to our content, download free resources, or submit a form, we may contact you by email or other contact methods to send:
- Pet nutrition articles
- Free resources and tools
- Service information
- Event, course, or content updates
- Related product or service information
You may unsubscribe from marketing communications at any time by following the unsubscribe instructions in our emails, or by contacting us directly.
5. Cookies and Website Analytics
This website may use cookies, website analytics tools, or third-party services to understand website traffic, improve content, and enhance user experience.
Such data is usually processed in anonymous or aggregated form and does not directly identify individual users. You may refuse or delete cookies through your browser settings, but some website functions may be affected as a result.
6. Third-Party Services
We may use third-party services to process forms, emails, automation, website analytics, payments, bookings, or content management. These may include services such as Tally, WordPress, email platforms, payment services, or other tools.
These third-party services will process data only for the relevant purposes and are subject to their own privacy policies and terms of service.This website may contain links to third-party websites. We are not responsible for the privacy practices or content of third-party websites. Users should refer to the privacy policy of any external website they visit.
7. Data Security
We will take reasonable and practicable measures to protect the personal data we hold against unauthorised or accidental access, processing, erasure, loss, or use. Data users are generally expected to take appropriate measures to protect personal data and should not retain personal data for longer than is necessary to fulfil the purpose for which it was collected.
However, internet transmission cannot be guaranteed to be completely secure. When submitting information online, you should also take appropriate security precautions.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required for legal, accounting, compliance, service follow-up, and record-keeping purposes.
When the information is no longer required, we will delete, anonymise, or cease using the relevant data where reasonably practicable.
9. Access and Correction of Personal Data
Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right to request access to and correction of personal data that we hold about you. You may also request confirmation as to whether we hold your personal data and request a copy of such data where applicable.
If you wish to access, correct, or delete your personal data, please contact us through this website.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page and will take effect according to the “Last updated” date shown above.
11. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:
Pet Food Therapy
Email：general@smartlovepet.com
Website:petfoodtherapy.com