About Chino Lui

Built on Real-Life Pet Care Experience,
Guided by Science and Food Therapy

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Rather than adding more noise to an already crowded online world, Pet Food Therapy helps pet parents filter through fragmented information and focus on what their dog or cat truly needs.

Our mission is not simply to provide one-way nutrition information, but to help pet parents filter through fragmented online advice and AI-generated content, so they can focus on the real physiological needs of their dogs and cats.

I Was Once the Pet Parent Standing Outside the Clinic, Feeling Lost Too

More than ten years ago, I was caring for my young Sheltie, Smart.
Like many pet parents, I simply wanted to give him the very best.

It was only when he was diagnosed with kidney disease that I truly understood the uncertainty many families face.

Online diet information was overwhelming, veterinary consultation time was limited, and after returning home, I kept asking myself:
“Apart from medication and veterinary treatment, what else can I do? Is this food helping him, or adding more burden to his body?”

Those difficult days, and later the loss of Smart, became the starting point that changed how I understood nutrition.

I came to realise thatdiet is not just something we provide twice a day. It can be the first line of everyday support, a way to help the body stay more resilient, and one of the most direct forms of care we can give our pets.

Since then, I have studied canine and feline nutrition and food therapy in a more structured way, helping pet parents turn complex nutrition knowledge into practical feeding plans they can apply at home.

Over the years, I have supported families facing kidney disease, pancreatitis, digestive sensitivities, appetite issues, and other diet-related concerns.

These experiences continue to shape the way I work: with science, practicality, and compassion.

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Taken in 2015, with my pets.
Smart, the Sheltie on the lower left, was later diagnosed with chronic kidney disease.

The True Meaning of Pet Nutrition

I believe that real pet nutrition is not simply about calculating numbers on a spreadsheet or making a diet meet a certain standard.
It is about returning to the individual dog or cat — using their physiological data, health status, medical history, and your family’s lifestyle to design a diet that fits their real needs.

By combining evidence-based canine and feline nutrition with a food therapy perspective, we follow three core principles:

Start with the Pet’s Real Needs

Every pet is different.
Age, body weight, activity level, digestive response, chronic health history, and current diet can all influence what nutritional direction is truly suitable.

Standards Are the Starting Point, Not the Finish Line

Nutrition standards provide important references, but real-life feeding requires thoughtful adjustment. What matters more is whether the diet can be digested, absorbed, tolerated, and consistently followed in daily life.

Practicality Matters More Than Perfect Theory

We do not want pet parents to receive only a meal plan. We want you to understand the reasoning behind it — why certain ingredients are chosen, what needs to be monitored, and how adjustments should be made when your pet’s condition changes.

貓經絡穴位指壓模型
Canine and feline meridian acupressure model used in pet natural therapy training

Professional Background & Practical Experience

Since 2018, Chino has continued to study and teach canine and feline nutrition and food therapy, with further training in animal science, pet nutrition, and related therapeutic approaches. He has also accumulated practical experience through over 1,000 dog and cat nutrition consultations.

MSc in Animal Science Candidate
Certificate in Canine and Feline Nutrition, Southern Illinois University (SIU), USA
Professional training in TCVM theory and canine/feline food therapy
Certificate in canine and feline meridian acupressure
Academic Member, American Academy of Veterinary Nutrition (AAVN)
Extensive practical experience, including over 1,000 complex diet cases involving gastrointestinal issues, kidney disease, pancreatitis, and senior pet care.

Ah Mi’s Story Made Me Believe in the Power of Diet Support

I will never forget the first chronic disease case that truly drew me into nutrition assessment: Ah Mi, a 13-year-old Pomeranian with pancreatitis and heart disease.

At the time, Ah Mi was lethargic, her coat was dry, and her body weight had dropped to only 3.7 kg. Her long-term watery stools left her owner feeling helpless and anxious.With such a complex combination of conditions, blindly adding supplements would only create more burden. So, based on her blood test results and actual digestive capacity, I designed a personalised fresh food plan that took both her heart and pancreatic needs into account.

What was encouraging was that, in less than two months, Ah Mi’s weight steadily increased to 4.2 kg, her coat became darker and shinier again, and her energy level improved noticeably. Seeing her become lively again gave her owner a long-awaited sense of hope and reassurance.

This is the true meaning of pet nutrition —allowing the right food to become a gentle form of support for life.

View More Real Pet Transformation Stories

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Media Features & Public Education

Chino is committed to promoting accurate pet nutrition education. Over the years, he has been invited by mainstream media and large-scale public events to share professional knowledge on pet nutrition and food therapy.

TV & Radio Features
ViuTV Dr. Any 毛 — Guest Expert (2022–2023)
RTHK 家有愛寵 and Pet Pet搞邊科 — Guest Expert (2022–2025)
Commercial Radio Hong Kong 881 夢想工 — Guest Speaker (2024)

Media Interview
HKET TOPick — Featured interview on pet nutrition

Public Seminars & Education Events
OPCFHK Pawservation Fest — Pet Nutrition Speaker (2025)
Hong Kong Cat Expo — Pet Nutrition Seminar Speaker (2023–2025)
Leisure and Cultural Services Department (LCSD) Pet Carnival — Invited Educational Speaker

FAQ

Take the Next Step
for Your Pet’s Health

If you are unsure about your pet’s diet, supplements, or nutrition support for long-term health concerns,
start here and find a clearer direction for your dog or cat.

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